OOSA Academy

The course will cover:

•  Why marketing matters - understanding the childcare marketplace, the importance of visibility and reputation and why being the only provider on the block is no longer enough.

•  Word of mouth strategies - creating positive experiences that parents talk about, building relationships with schools, engaging with communities and developing undeniable pester power to boost sustainability

•  Low-cost marketing tactics - social media basics, newsletters, open events, partnerships and more

•  Communicating your value - helping parents understand quality indicators, articulating your offer clearly and really nailing your messaging

•  Engaging parents effectively - regular communication, feedback mechanisms, building trust and becoming the go to provider